What is an online survey & Advantage of online survey
What is an online survey?
An online survey is a structured questionnaire that is used to collect the data from the target audience set for a specific purpose or online survey work. It is the most used and beneficial source of data collection. The online survey form can send by the Web link on an email, social, etc., and installed on the website also, and then the target audience fills the questions. When the response is received from the audience the data is stored in the database and can be retrieved anytime as a report for further analysis.
Organizations use an online survey to gain insights and feedback on their upcoming product and services, wants to know about the change in market strategies, etc. Many organization depends upon the received data from the online survey and analysed the data for checking better insights and making changes in their functioning. If you want to run an online survey for your organization and want more data, So it is most important to choose an advance and efficient online survey platform.
Advantages of online survey
- Faster
The time it takes for a person to finish an online survey is, usually, approximately two-thirds shorter than that of different research methods. Because online surveys are being taken automatically. You don’t have to wait for paper questionnaires to return back again to you - response time is almost instant. Online marketing experts say that more than half of the responses are received in just the first three days of the research project.
- Cheaper
Using an online survey reduces your research costs. You save money as well as time. You do not have to allocate time and resources to enter the details into a database. Responses are stored or processed automatically and the responses are accessible at any time.
- Reach More people
Using an online survey you can reach more people who are interested in your product or business. This is also marketing when you use an online survey all the details of the company are mentioned in the online survey form so people announced your business and take the benefits of it.
- Easy to analyze data and create business reports
It is very easy to analyze your business. When the data will be stored automatically then we will analyze those data according to our needs or business need and create the business reports which include the detailed knowledge of the business and we can take relevant action on it.
- More honest
When an online survey participant is speaking in a live interview, they not may be totally honest with their interviewer or responses, they may outright lie or be wrong. But An online survey is easily made confidential, not collecting the name or other easily identifiable information about the respondent. So that’s why many participants feel more comfortable and, people are more likely to respond with honest answers.
- More flexible
The order of the questions in an online survey can be changed, or questions can be skipped altogether, almost depending on the answer to a previous question. So This way, a survey can be tailored to each participant as he or she proceeds.
The online survey is a great source of conducting own research for people and organizations because they are consuming less time, and cheaper, using this you can get the result faster, and you can transfer and use the data in various applications to answer important questions.
- Real-time access
Respondents' answers store automatically in the database so you can get results at your fingertips in a very short time. This turns analyzing your results into smooth and urgent action.
- Easy to style and design
An online survey is an opportunity or best way to fit your brand in the user’s mind and remind them of the benefits you provide.
In today’s world, almost everyone has to access the internet and take surveys using their phones or Pc. A good online survey company like global matrix survey is create a survey according to customers' needs with customized backgrounds, images, logo, fonts, final re-direct page, and even the URL of your survey.